MOTHER-IN-LAW by TBWA\Hunt\Lascaris Johannesburg for Tiger Brands

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MOTHER-IN-LAW

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Industry Sausage and meat products
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Released June 2012

Awards

Cannes Lions 2012
Press Lions Savoury Foods Silver

Credits & Description

Type of entry: Newspaper
Thicker slices for the ones you love.
Media: Print
Category: Savoury Foods
Advertiser: TIGER BRANDS
Product/Service: ENTERPRISE
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Entrant TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Type of Entry: Product & Service
Title: MOTHER-IN-LAW
DM/Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

English Translation of Main Headlines
It may be called French Polony but this lunch meat is actually a South African classic.
And this year, Enterprise released it in a 200g. bigger pack. Good news for those who love it on their sandwiches and salads, even better news for Mom.
The question is, what will she do with the extra?