Tommy Bahama Print Long Live the Island Life, 4 by Untitled Worldwide

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Long Live the Island Life, 4

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Industry Clothing, Apparel & Accessories Stores
Media Print, Magazine & Newspaper
Market United States
Agency Untitled Worldwide
Creative Director Olga Okun, Conor Hautaniemi
Released February 2018

Credits & Description

Agency: Untitled Worldwide LLC
Client: Tommy Bahama
Title of Campaign: Tommy Bahama 2018 Brand Campaign
CEO: MT Carney
Creative Directors: Olga Okun / Conor Hautaniemi
Head of Production: Cheri Anderson
Agency Producer: Jill Ferraro
Account Management : Carla Nunes / Jana Cudiamat
Director: Sam Nixon
Production Company: No Wheelies
Company Producer: Patti Whaley
Editor: Ryan McCally
Editorial House: Consulate
Casting Director: Larissa Gunn
Post Production House: Consulate
Post Producer: Alan Lopez
Music (specify original, or licensed): Original
Composer: Seth Rothschild
Published: February 2018
Launching on 2/27, the first campaign coming out of the partnership, “Long Live the Island Life,” includes television, mobile, social, in store and digital creative. In an age of broken workaholic culture and increased awareness around the harmful effects of stress and the critical role of sleep, the work evokes the island life philosophy and takes a stand in support of relaxation and vacation time in our fast-paced world.