BELLY by Grey United Milan for Tonic Gym

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BELLY

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Industry Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market Italy
Agency Grey United Milan
Executive Creative Director Pino Rozzi, Roberto Battaglia
Art Director Serena Di Bruno
Copywriter Francesco Poletti
Photographer Federico Galvani - Happy Centro
Account Supervisor Alessandra Sabbione
Illustrator Federico Galvani - Happy Centro
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: TONIC GYM
Product/Service: GYM
Agency: 1861UNITED
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Sep 10 2010
Entrant Company: 1861UNITED, Milan, ITALY
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Francesco Poletti/Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Federico Galvani - Happy Centro
Illustrator: Federico Galvani - Happy Centro
Art Buyer: Maria Benenati
Account Supervisor: Alessandra Sabbione
English Translation of Main Headlines
We all fight our own war: Tonic gyms fight against fat! The visuals of the campaign show geographic maps representing human bodies as territory. Armies of soldiers are putting under siege or attacking the parts on the map that represent fat body zones: the midriff, the buttocks, and some armies are trying to conquer new muscle territory all around a bicep.