Tooheys Print BMF & Tooheys 5 Seeds Cider by BMF Australia, ZenithOptimedia Sydney

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BMF & Tooheys 5 Seeds Cider

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Industry Beers and Ciders, Alcohol-free beer and Ciders
Media Print, Magazine & Newspaper
Market Australia
Agency BMF Australia
Creative Director Justin Ruben
Art Director Mark Carbone, Felix Holfve
Copywriter Martin Svane
Illustrator Soft Science - Jacky Winter
Account manager Renee Kastanias
Agency ZenithOptimedia Sydney
Released February 2013

Credits & Description

Created by the winners of the 2012 Caxton Cadets Competition, BMF's Mark Carbone and Martin Svane, the campaign is appearing in mastheads published by all four of Australia's leading newspaper companies in print, website, tablet and mobile platforms. The Tooheys 5 Seeds transmedia campaign, with a Valentine's Day narrative theme of 'looking for love', tells a story that builds as readers interact from print across digital platforms and interact with alternative not so sweet endings. The story follows the "beardies" (bearded twins) from the original advertising campaign and lives up to the "Not As Sweet As You Think"mantra that the brand advocates.

Category: Drinks, alcoholic
Client: Lion
Agency: BMF
Country: Australia
Creative Director: Justin Ruben
Copywriter: Martin Svane
Art Director: mark carbone
Art Director: Felix Holfve
Planner: David Hartmann
Account Director: emma mcjury
Agency Producer: Esta Lau
Illustrator: Soft Science - Jacky Winter
Account manager: Renee Kastanias
Art Buyer - Bashir Salleh
Digital Developer - Anthony Muscat
Digital Developer - Ed Stuckey
Digital Developer - Mark Ellis
Animator - Flutter
Marketing Manager, Lion - Andy Disley
Brand Manager, Lion - Ary Ganeshalingham