TopGear Magazine: Road Safety by Euro Rscg Amsterdam for Top Gear

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Industry Magazines
Media Print, Magazine & Newspaper
Market Netherlands
Agency Euro Rscg Amsterdam
Art Director Peter Hamelinck
Copywriter Thijs De Boer
Photographer Krijn Van Noordwijk
Account Supervisor Budi Gonzalez De Chaves
Released August 2011

Credits & Description

Category: Public Health & Safety
Advertiser: TOPGEAR MAGAZINE
Product/Service: ROAD SAFETY
Agency: EURO RSCG 4D
Creative Director: Peter Hamelinck/Thijs De Boer
Copywriter: Thijs De Boer
Art Director: Peter Hamelinck
Photographer: Krijn Van Noordwijk (Hazazah)
Account Supervisor: Budi Gonzalez De Chaves
Other Credits: Post-Production: Wieger Poutsma (Fisk Imaging)

English Translation of Main Headlines
Image in MediaByAsset Id\12856_25277_1.jpg

In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands:

WHICH ONE OF YOU IS BEHIND THE WHEEL TODAY?
Road safety is in your hands.

The Print Ad titled TopGear Magazine: Road Safety was done by Euro Rscg Amsterdam advertising agency for product: Top Gear Magazine (brand: Top Gear) in Netherlands. It was released in Aug 2011.