DON'T DOZE OFF by Tribal Amsterdam for TopGear

Adsarchive » Print ads » TopGear » DON'T DOZE OFF

DON'T DOZE OFF

Pin to Collection
Add a note
Industry Traffic safety
Media Print, Magazine & Newspaper
Market Netherlands
Agency Tribal Amsterdam
Executive Creative Director Dylan De Backer, Joris Kuijpers
Art Director Paul Wagemaker
Copywriter Arnout Robbe
Typographer Jan Vesters
Illustrator Bardo Hogendoorn
Released January 2011

Credits & Description

Category: Public Health & Safety
Advertiser: TOPGEAR
Product/Service: ROAD SAFETY
Agency: DDB AMSTERDAM
Type Of Ad: Magazine
Date of First Appearance: Jan 20 2011
Entrant Company: DDB AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Joris Kuijpers/Dylan De Backer
Copywriter: Arnout Robbe
Art Director: Paul Wagemaker
Illustrator: Bardo Hogendoorn (Artbox)
Typographer: Jan Vesters
Art Buyer: Saffron Pape
Account Manager: Ivo Roefs/Iris Minnema

English Translation of Main Headlines
General
The ad was made for Top Gear as part of their “traffic-safety campaign” in the magazine. One of the most important issues of the safety campaign was ‘falling asleep behind the wheel’, mainly due to the monotony, the hypnotizing, unvaried character of a long road.

Objective
Contribute to traffic safety.

Rationale
To drive when you're tired is very dangerous. The monotony of the toad can be sleep-inducing. This Top Gear magazine ads warns about this.