Rob by DDB Toronto for Toronto Crime Stoppers

Rob

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Canada
Agency DDB Toronto
Creative Director Denise Rossetto, Todd Mackie
Art Director Pete Ross
Copywriter Alan Topol
Photographer Frank Hoedl
Released February 2013

Credits & Description

Media: Print
Category: Public interest
Agency: DDB
Brand: Crime Stoppers
Geo: Americas, Canada
You stay anonymous. Crime doesn't.

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl