AND THEN THERE WAS SALSA by Goodby Silverstein & Partners San Francisco for Tostitos

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AND THEN THERE WAS SALSA

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Industry Confectionery & snacks, Snacks
Media Print, Magazine & Newspaper
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Rick Condos, Hunter Hindman
Art Director Katie Mccarthy
Copywriter Jessica Shank
Producer Eryn Lovich
Released March 2010

Credits & Description

Category: Animation
Advertiser: FRITO-LAY
Product/Service: TOSTITOS
Agency: GOODBY SILVERSTEIN & PARTNERS
Date of First Appearance: Mar 7 2010 12:00AM
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA
Entry URL: http://www.myawardshows.com/2010/cannes/tostitos_salsa/
Creative Director: Rick Condos (Goodby, Silverstein & Partners)
Creative Director: Hunter Hindman (Goodby, Silverstein & Partners)
Art Director: Katie McCarthy (Goodby, Silverstein & Partners)
Copywriter: Jessica Shank (Goodby, Silverstein & Partners)
Executive Producer: Carey Head (Goodby, Silverstein & Partners)
Producer: Eryn Lovich (Goodby, Silverstein & Partners)
Broadcast Producer: Todd Porter (Goodby, Silverstein & Partners)
Broadcast Producer: Tony Joo (Goodby, Silverstein & Partners)
Production Company: Mike Kellogg (Mike Kellogg)
3D Partners: Ted Perez (Ted Perez)
3D Partners: LAIKA (LAIKA)

English Synopsis
Challenge: Convince people that Tostitos Salsa still tastes fresh, even though it’s sold in a jar on shelf, far from any refrigerator. Solution: We literally brought viewers into that world as bountiful vegetables grew out of the traditional confines of the video player and took over the Vimeo.com page. The “flamenco chef” in the video even left the video player to do some extra creative dicing of the Vimeo logo. In the end, all the freshly chopped ingredients are sucked from the webpage, back into the video and straight into the jar of Tostitos Salsa—right where they belong.