Toyota Print CHANGE IN PERSPECTIVE by Saatchi & Saatchi Dusseldorf

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CHANGE IN PERSPECTIVE

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Saatchi & Saatchi Dusseldorf
Executive Creative Director Stephan Zilges
Creative Director Thorsten Altmann, Marco Obermann
Art Director Jean-Pierre Gregor
Copywriter Till Köster
Photographer Christian Schmidt – Radical Media
Released September 2010

Credits & Description

Category: Photography
Advertiser: TOYOTA
Product/Service: TOYOTA AURIS HYBRID
Agency: SAATCHI & SAATCHI DÜSSELDORF
Type Of Ad: Insert
Date of First Appearance: Sep 9 2010
Entrant Company: SAATCHI & SAATCHI DÜSSELDORF, GERMANY
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann/Thorsten Altmann
Copywriter: Till Köster
Art Director: Jean-Pierre Gregor
Photographer: Christian Schmidt
Art Buyer: Bettina Tetens
Account Manager: Julia Stark

English Translation of Main Headlines
Title:
Change in perspective

Copy:
On the following pages Toyota presents a whole new perspective:
Looking at the world from the world’s point of view.

A perspective which affects Toyota’s every action and can be found as “Zero-Emission” in the business objectives. The development of the new Auris Hybrid is based on Toyota’s long-time experience in the field of Hybrid-Synergy- Drive®-Technology. Being the first compact class full hybrid makes it the next logical step to achieve emission-free mobility.

Discover the world from a brand new perspective:
Just like the world sees it.