Toyota Print Club by The&Partnership Rome

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Industry Hybrid Cars
Media Print, Magazine & Newspaper
Market Italy
Agency The&Partnership Rome
Creative Director Fabrizio Caperna
Senior Art Director Giambattista Menna, Eugenio Chiapparelli
Junior Art Director Sara Madeo
Senior Copywriter Roberto Ottolino, Luca Scarponi
Production Mercurio Cinematografica
Director David Holm
Released June 2018

Credits & Description

Category: Automotive
Media: Print
Brand: Toyota
Agency: The&Partnership
Geo: Italy
Advertising Agency: The&Partnership, Rome, Italy
Creative Director: Fabrizio Caperna
Senior Copywriters: Roberto Ottolino, Luca Scarponi
Senior Art Directors: Giambattista Menna, Eugenio Chiapparelli
Junior Art Director: Sara Madeo
Planning Director: Erwin Corio Flores
Business Director: Cristiano Casassa Mont
Account Director: Marco Marinucci
Account Supervisor: Paola Giordo
Project Manager: Federica Pasculli
Agency Producer: Ella Elliott
Production Company: Mercurio Cinematografica
Executive Producer: Luca Fanfani
Producer: Jessica Ferguson
Assistant Producer: Francesca Passalia
Film Director: David Holm
DoP: Justin Henning
Editor: Stuart Greenwald
Colourist: Orash
VFX / 3D Production: Bluepill
Sound Designer: Guido Smider
Photographer: Markus Wendler
Published: June 2018
Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.