Toyota Print Toyota: The God of Death, Box by Beijing Dentsu Advertising Co.

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Toyota: The God of Death, Box

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Industry Cars
Media Print, Magazine & Newspaper
Market China
Agency Beijing Dentsu Advertising Co.
Creative Director Archiveli, Samsun
Art Director Li Gang
Copywriter Sun Feng Tao
Illustrator Li Gang
Released September 2010

Credits & Description

When accident happens, consumers are well protected by Toyota-GOA (Global Outstanding Assessment). As a result, the most that the god of death can bring is only a shock like 'Jack in the box', but not any actual danger or harm.
Advertising Agency: Dentsu, Beijing, China
Creative Director: ArchiveLi, SamSun
Art Director: Li Gang
Copywriter: Sun Feng Tao
Illustrator: Li Gang
Published: September 2010