|Media||Print, Magazine & Newspaper|
|Agency||Beijing Dentsu Advertising Co.|
|Creative Director||Archiveli, Samsun|
|Art Director||Li Gang|
|Copywriter||Sun Feng Tao|
Credits & Description
When accident happens, consumers are well protected by Toyota-GOA (Global Outstanding Assessment). As a result, the most that the god of death can bring is only a shock like 'Jack in the box', but not any actual danger or harm.