Toyota Print IQ FONT by Happiness Brussels

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Industry Cars
Media Print, Magazine & Newspaper
Market Belgium
Agency Happiness Brussels
Creative Director Grégory Titeca
Creative Tom Galle, Ramin Afshar
Released July 2009

Credits & Description

Category: Automotive Products & Services
Advertiser: TOYOTA
Product/Service: TOYOTA IQ
Date of First Appearance: Jul 30 2009 12:00AM
Entry URL:
Creative Management: Karen Corrigan / Gregory Titeca (Happiness Brussels)
Creative Director: Gregory Titeca (Happiness Brussels)
Account Director: Pascal Kemajou (Happiness Brussels)
Creative: Tom Galle (Happiness Brussels)
Creative: Ramin Afshar (Happiness Brussels)
Head of Art: Cecilia Azcarate Isturiz (Happiness Brussels)
Software Developer: Zachary Lieberman

English Synopsis
Toyota launches the new iQ, a compact car that combines sleek design and cutting edge technology. Communicate the unique agility and perfect control of the iQ in a relevant way to a target group of 18-35 years old urban people. To demonstrate its incredible agility, the new Toyota iQ is the first car in the world ever to create an entire font from A to Z. To make this project happen, we worked with three opinion leaders in order to touch the right communities in design, automotive and interactive art. - Zach Lieberman, Pioneer in interactive art. Software developer. - Pierre and Damien, from Pleaseletmedesign, a type and graphic design studio. Font designers. - Professional pilot Stef van Campenhoudt, European champion of GT3 racing. Font driver. All together, they created the iQ Font.