Toyota Print Prius! Parts Characters by Dentsu Kansai

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Prius! Parts Characters

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Industry Cars
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Kansai
Released April 2016

Awards

Ad Stars 2016
Print Print Craft: Illustration Crystal

Credits & Description

Brand: Prius
Agency: Dentsu
Description: The new model Prius was completely remade. In order to effectively communicate that news and generateinterest, what should be done? The target audience was today’s youth who have little interest in owning cars.