Prius: You Save the Pandas by DraftFCB Johannesburg for Toyota

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Prius: You Save the Pandas

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Industry Cars
Media Print, Magazine & Newspaper
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Mariana O`kelly, James Cloete, Neo Mashigo
Art Director Bradley Stapleton, Olivia Russell
Copywriter Lawrence Katz, Melusi Mhlungu Ltd
Released August 2011

Credits & Description

The Toyota Prius is the worldâs first ever mass-produced hybrid vehicle. Its low emissions and its fuel efficiency makes the Toyota Prius one of the greenest cars on the road.

Draft FCB, Johannesburg's aim was to let people know that by purchasing this eco-friendly vehicle they are playing their part in saving the environment. We took a retail-like approach to demonstrate what people can potentially save by purchasing the Toyota Prius. The environment.

Client: Toyota
Agency: Draft FCB - Johannesburg
Country: South Africa
Chief Creative Officer: brett morris
Executive Creative Director: Neo Mashigo
Executive Creative Director: James Cloete
Art Director: Bradley Stapleton
Art Director: Olivia Russell
Copywriter: melusi mhlungu
Copywriter: lawrence katz