Toyota Print Special Parts by Marketway Nicosia

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Special Parts

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Cyprus
Agency Marketway Nicosia
Creative Director Alessio Criscuoli
Art Director Alessio Criscuoli
Copywriter Constantinos Arkadiou
Released June 2018

Credits & Description

Alternative title: Adam & Eve
Media: Print
Category: Automotive
Client: Toyota
Agency: MARKETWAY / PUBLICIS
Country: Cyprus
Creative Director: alessio criscuoli
Art Director: alessio criscuoli
Copywriter: Constantinos Arkadiou
Illustrator: Paolo Voto
Account Director: Chriso Christoforou
Synopsis:
Our brief was to convince the Toyota drivers not to use inauthentic parts for their car. Why? Because its a sin! And we showed that in the most biblical way: Adam & Eve. But instead they were tempted with a pear - not an original part of the story.
Don't let your car fall from grace with forbidden parts.