TRAM SIGHTSEEING APP by Forsman & Bodenfors Gothenburg for Västtrafik

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TRAM SIGHTSEEING APP

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Art Director Staffan Forsman, Lars Jansson
Copywriter Anders Hegerfors
Designer Staffan Hakansson
Account Supervisor Greger Andersson
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Best User Experience Bronze

Credits & Description

Type of entry: Craft
Category: Best User Experience
Advertiser: VÄSTTRAFIK
Product/Service: TRAM SIGHTSEEING APP
Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertiser VÄSTTRAFIK
Product TRAM SIGHTSEEING APP
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Type of Entry: Craft
Category: Best User Experience
Title: TRAM SIGHTSEEING APP
Advertiser/Client: VÄSTTRAFIK
Product/Service: TRAM SIGHTSEEING APP
Entrant Company: FORSMAN & BODENFORS Gothenburg, SWEDEN
DM/Advertising Agency: FORSMAN & BODENFORS Gothenburg, SWEDEN

Account Supervisor: Greger Andersson (Forsman & Bodenfors)
Digital Producer: Eva Råberg (Forsman & Bodenfors)
Account Manager: Jenny Edvardsson (Forsman & Bodenfors)
Copywriter: Anders Hegerfors (Forsman & Bodenfors)
Art Director: Lars Jansson/Staffan Forsman (Forsman & Bodenfors)
Designer: Staffan Håkansson (Forsman & Bodenfors)
Production Company: (Mad In Sweden)

Brief Explanation
Tourists in Gothenburg pay good money for sightseeing tours. Unnecessarily, we thought. So we created the app Tram Sightseeing.

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.