TEXT by Grey Melbourne for Transport Accident Commission (TAC)

TEXT

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Art Director Peter Becker
Copywriter Nigel Dawson
Photographer Stuart Crossett
Released February 2013

Credits & Description

The print component of a new TAC campaign that targets all distracted road users. These metrolites speak to pedestrians and cyclists who use phones and other digital devices while crossing the road or cycling.
Category: Public services & utilities
Client: TAC
Agency: GREY MELBOURNE
Country: Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriter: Nigel Dawson
Art Director: Peter Becker
Account Director: JODU GUBANA
Photographer: stuart crossett
3D ILLUSTRATOR: RICHARD WILSON