Transport For London (Tfl) Print RUBBISH AD by M&C Saatchi London

RUBBISH AD

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Alex Bingham, Conrad Swanston
Copywriter Alex Bingham, Conrad Swanston
Released July 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: TRANSPORT FOR LONDON
Product/Service: ANTI-LITTERING
Agency: M&C SAATCHI
Creative Director: Mark Goodwin
Copywriter: Alex Bingham/Conrad Swanston
Art Director: Alex Bingham/Conrad Swanston
Account Manager: Claudia Zwimpfer
Account Manager: Claudia Zwimpfer

English Translation of Main Headlines
Free newspapers are given away in London Underground stations. The problem was that commuters would leave them on the trains after reading. The papers would then blow onto the tracks and cause delays.

This ad ran in those free newspapers to remind commuters they are in fact litter when left on the train or platform. It used the wordplay that ‘rubbish’ to describe both litter and something, particularly newspapers, that isn’t very good.