Travel Pac Print LUGGAGE.RAR by Hantang Communications Group

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LUGGAGE.RAR

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market China
Agency Hantang Communications Group
Executive Creative Director Wayne Huang
Creative Director Eden Cheng
Copywriter Louisa Huang
Typographer Mk Shen
Illustrator Ru Zhang, Eric Lu
Released September 2011

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: TRAVEL PAC
Product/Service: LUGGAGE SUITCASE
Agency: HANTANG COMMUNICATIONS GROUP
Executive Creative Director: Wayne Huang
Creative Director: Eden Cheng
Copywriter: Louisa Huang
Art Director: Eric Lu
Illustrator: Eric Lu/Ru Zhang
Typographer: Mk Shen
Account Manager: Tommy Tao
Planner: Amy Chen
Account Manager: Tommy Tao
Planner: Amy Chen

English Translation of Main Headlines
TRAVEL PAC introduces an extremely large luggage suitcase to satisfy needs of business travelers for excessive luggage space. How to create a fast impression on its largeness? We use the well-known WinRAR icon to communicate the idea of "Now you're enabled to pack your excessive belongings as good as WinRAR does with your files".