Poster by Wieden + Kennedy Portland for Tribeca Film Festival

Poster

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market United States
Agency Wieden + Kennedy Portland
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Released May 2012

Credits & Description

Category: Entertainment & leisure
Brand: Tribeca Film Festival
Agency: Wieden + Kennedy, Portland
Country: United States of America
To celebrate the sponsorship of one of the most important gatherings of independent filmmakers and fans in the world, Diet Coke launched an innovative, non-traditional campaign throughout Tribeca to the movie-loving people of New York. Out-of-home billboards were crafted in the language of filmâin this case, the screenplay. Posters and wild postings instructed people to tweet the hashtag #ThePosterMadeMeDoIt and an ad in TimeOut NY told people to tweet #TheAdMadeMeDoIt. Anyone who used the hashtag in a tweet was informed of the nearby location of a Diet Coke sampling truck to seek rewards. And for fans not in town for the festival, we brought it to the rest of the country on TribecaFilm.com where fans could hit the Shift and X keys when on the site to unlock a series of exclusive short films not premiering at the festival.
Category: Entertainment & leisure
Client: Tribeca Film Festival
Agency: Wieden + Kennedy, Portland
Country: United States of America
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman