Coffee block, 2 by J. Walter Thompson New York for Trident

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Coffee block, 2

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market United States
Agency J. Walter Thompson New York
Creative Director Matt Mckay
Art Director John Cox
Copywriter Brian Alexander
Photographer Thomas Mangold
Illustrator Anna Gomez, Josh Harvey
Released May 2012

Credits & Description

Advertised brand: Kraft
Advert title: Coffee block
Headline and copy text: Don't coffee-block your smile.
Advertising Agency: JWT/NY USA
Creative Director: Matt McKay
Art Director: John Cox
Copywriter: Brian Alexander
Illustrator: Josh Harvey, Anna Gomez
Photographer: Thomas Mangold
Additional credits: Melissa Bailey-Wong, Planning Director
Short rationale (optional): Coffee: the enemy of white teeth.