Hasbro Print A TRIVIAL EXPERIMENT by DDB Kiev, Tribal London, UPROAR

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Industry Games
Media Print, Magazine & Newspaper
Market United Kingdom
Agency DDB Kiev
Creative Robert Bovington, Stephen Webley
Agency Tribal London
Creative Robert Bovington, Stephen Webley
Released October 2009

Credits & Description

Category: Games
Advertiser: HASBRO
Agency: DDB UK
Agency: UPROAR
Date of First Appearance: Oct 7 2009 12:00AM
Entrant Company: DDB UK, London, UNITED KINGDOM
Entry URL: http://awards2.digivault.co.uk/?p=1261
Creative Director - Digital: Matt Ross (DDB UK)
Creatives: Stephen Webley, Robert Bovington (DDB UK)
Art Director - Digital: Tony Cianci (DDB UK)
Technical Director: Matt Oxley (DDB UK)
Technical Lead: William Tonkin-Howe (DDB UK)
Technical Developer: Lennart Isaksson (DDB UK)
Project Director- Digital: Ed Hornby (DDB UK)
Account Director - Digital: Melanie Bennett (DDB UK)
User Experience: Brooke McPherson (DDB UK)
Business Director: Helen McDermott (DDB UK)
English Synopsis
A fun and addictive game that reveals your inner genius by pitting Men versus Women across the world in nine languages to discover once and for all, who is the smartest sex! Players can also create banter cards to send to their friends, the perfect way to enlist more players for your side, or to have a dig at the opposition! Because we all have days when our inner genius is hiding, we created the Trivial Pursuit Wedgie awards: send in your favourite clips of real lifen mistakes and we’ll share the winners every week. All of these features can be experienced on the demo site.