Lance-Neil Armstrong by Publicis Machine Johannesburg for Trivial Pursuit

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Lance-Neil Armstrong

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Industry Games
Media Print, Magazine & Newspaper
Market South Africa
Agency Publicis Machine Johannesburg
Art Director Andrew Ringrose, Joshua Foster
Copywriter Neil Meyer
Released July 2015

Awards

The Loeries Awards 2015
Print Communication Newspaper Advertising - Type A Campaign Silver

Credits & Description

Trivial Pursuit is the world’s ultimate general knowledge board game. In this campaign, Publicis Machine South Africa show scenarios of common mistakes that people encounter when playing the game, brought to life. The answers are close to right, but close isn't good enough in Trivial Pursuit.
Category: Entertainment & leisure
Brand: Hasbro
Media: Print
Agency: Publicis Machine
Country: South Africa
Art Director: Joshua Foster
Art Director: Andrew Ringrose
Copywriter: Neil Meyer
Creative Director/ art director: Brendan Hoffmann
Creative Director/ writer: Kenneth van Reenen
Planner: Sarah Mathews
Agency Producer: Callan Paul