|Industry||Environmental & Animal Issues|
|Media||Print, Magazine & Newspaper|
|Agency||Saatchi & Saatchi BrandsRock Cape Town|
|Executive Creative Director||Gavin Whitfield|
|Creative Director||Mimi Cooper|
|Art Director||Yvonne Hall|
Credits & Description
To coincide with World Environment Week (3rd â 7th June), Tuffy Brands via Saatchi & Saatchi Cape Town is telling its 100% recycled story, with the launch of a new book entitled, 'The Lazy Man's Guide to Saving the World,' comprising a collection of anecdotal tips through the eyes of Lazy George and quirky visual imagery, encouraging people to do simple things to help save the world. Tuffy marketing Director, Rory Murray, says that Saatchi & Saatchi was tasked with telling Tuffyâs 100% recycled story in a way that would resonate with consumers in a not so serious way and at the same time remind consumers that by choosing Tuffy 100% recycled refuse bags they are doing their conscious bit to save the planet.The book was created out of the insight that consumers still tend to be apathetic with regard to recycling and they donât want to think about the environmental impact, explains Gavin Whitfield, Executive Creative Director at Saatchi & Saatchi.