|Industry||Grocery and Other foods|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Edison Martins|
|Creative Director||Diego Curvêlo, Edison Martins|
|Art Director||Gustavo Fonseca, Guilherme Rocha|
|Copywriter||Peu Souza, Iago Aroeira|
Credits & Description
In Brazil, the use of agrochemicals is alarming and more than half of the substances used are banned in countries of the European Union and the United States. According to the World Health Organization (WHO), the consumption of these substances causes, annually, 70,000 acute and chronic poisonings. The TULASI Mercado Organic, which fights this evil through the sale of natural products without chemistry and without poison, created this campaign via Martpet Comunicacao, showing the public the evils that may be hidden in conventional food.