Tulipán Condoms: Mess by Y&R Buenos Aires for Tulipan

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Tulipán Condoms: Mess

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Industry Health & Pharmaceuticals, Contraceptives & Pregnancy Tests
Media Print, Magazine & Newspaper
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director M. Mercado
Creative Director D. Rial, D. Tuya, D. Oliveira, M. Goldberg
Art Director G. Fernandez
Copywriter J. I. Galardi
Producer F. Costanza
Photographer El Negro Pizzorno
Account Supervisor A. Coste
Released April 2011

Credits & Description

Remove the condom to know the difference between using it or not.
Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.
Category: Bars, Restaurants & Stores, etc.
Advertiser: KOPELCO
Product/Service: TULIPAN CONDOMS
Agency: Y&R BUENOS AIRES
Date of First Appearance: Dec 17 2010
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Executive Creative Director: M. Mercado
Creative Director: D. Rial/D. Tuya/M. Goldberg/D. Oliveira
Copywriter: J. I. Galardi
Art Director: G. Fernandez
Photographer: El Negro Pizzorno
Account Supervisor: A. Coste
Advertiser's Supervisor: F. Kopelowicz/J. Agoff
Producer: F. Costanza
Account Manager: E. Slosse
Planner: V. Fantauzzo