|Industry||TV Channels/Radio Stations and Programmes|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Bridget Conway-Taylor|
|Art Director||Daniel Walton|
|Account manager||Emma Woods|
Credits & Description
TVNZ wanted to promote the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of 'fantasy in the real world' Contagion NZ turned a billboard into one of the most famous fairy tales, with a 28m high beanstalk.