Tvnz Print TV2: Once Upon a Time Beanstalk by Contagion

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TV2: Once Upon a Time Beanstalk

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market New Zealand
Agency Contagion
Executive Creative Director Bridget Conway-Taylor
Art Director Daniel Walton
Designer Phila Lagaluga
Account manager Emma Woods
Production Bootleg
Released April 2013

Credits & Description

TVNZ wanted to promote the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of 'fantasy in the real world' Contagion NZ turned a billboard into one of the most famous fairy tales, with a 28m high beanstalk.
Category: Entertainment & leisure
Client: TVNZ
Agency: Contagion
Production: Bootleg
Country: New Zealand
Executive Creative Director: Bridget Taylor
Art Director: daniel walton
Associate CD / Copywriter: Verity Dookia
Designer: Phila Lagaluga
Account manager: Emma Woods