Be You, 4 by The BAM Connection for Type You Diabetic Care

Be You, 4

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market United States
Agency The BAM Connection
Chief Creative Officer Rob Baiocco
Creative Director Gary Ennis
Art Director Gary Ennis
Copywriter Rob Baiocco
Producer Jeanne Fulton
Photographer Paul Aresu
Released October 2017

Credits & Description

Client: Type You Diabetic Care

Agency: The BAM Connection
CCO: Rob Baiocco
CEO: Maureen Maldari

Print:
CD/AD: Gary Ennis
CCO/CW: Rob Baiocco
Agency Producer: Jeanne Fulton
Photographer: Paul Aresu
Digital Manager: Mike Moskowitz

Video Production
Company: BAM Video
Creative Director/Director: Dave Giles
DP: Jamie Lamm
Editor: Dave Giles
Graphics: Jamie Lamm

Website
CD/AD: Dave Giles
CW: Kelly Chodkowski

Digital:
CD: Dave Giles
CW: Kelly Chodkowski
AD: Phebe de Guzman
Social Media Manager: Joey Gallo

Account Team:
Clients Services Director: Denise Cook
AE: Caroline Thornburgh
Asst AE: Ken Towne

Synopsis:
The BAM Connection, a Brooklyn-based indie ad agency, today announced the launch of a new campaign – “Be You” – for Type You Diabetic Care, a full line of health and personal care products specifically formulated for people with diabetes.
The campaign highlights the “BE” in “diaBEtes” - encouraging consumers to BE confident, BE healthy, BE active and BE themselves, so they can live their lives to the fullest.
“Nearly 30 million people suffer from diabetes, and they are highly underserved,” said Rob Baiocco, chief creative officer, The BAM Connection. “This line of products helps them live more confidently. And the campaign looks to promote a positive, active, healthy lifestyle.”