ROAD GRIP by Mediafront for DEKKMESTERN

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ROAD GRIP

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Industry Tires
Media Print, Magazine & Newspaper
Market Norway
Agency Mediafront
Copywriter Karina Hillestad, Pål H. Dobloug
Released February 2009

Credits & Description

Category: Automotive Products & Services
Advertiser: DEKKMESTERN
Product/Service: TYRE DEALERSHIP
Agency: MEDIAFRONT
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: MEDIAFRONT, Oslo, NORWAY
Entry URL: http://awards.mediafront.no/canneslions/2010/roadgrip/
Associate Director: Christian Aune (MediaFront)
Associate Director: Mathias Friis (MediaFront)
Copywriter: Karina Hillestad (MediaFront)
Copywriter: Pål H. Dobloug (MediaFront)
Interactive Programmer: Paulo Paes (MediaFront)

English Synopsis
The tyre’s grip of the road is critial for optimal braking, acceleration, steering and comfort whilst driving. The ad raises awareness and reminds the user of the importance of a tight road grip, and puts Dekkmestern at the top of one’s mind before the summer season when you’re in the market for new summer tyres.