Arcelik Print Whales by Y&R Istanbul

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Industry Сable/Satellite television
Media Print, Magazine & Newspaper
Market Turkey
Agency Y&R Istanbul
Executive Creative Director Ayse Aydin Erdogan
Art Director Tolga Ulkumen, Merve Tozanli
Copywriter Cihan Akkose, Tolga Şahin
Released April 2016

Credits & Description

Campaign name: 65 Big Screen
Registrant: Y&R Istanbul
Brand name: Ultima TV
Art Director: Merve Tozanli, Tolga Ulkumen
Executive Creative Director: Ayse Aydin Erdogan
Creative director: Can Pehlivanli
Account Director / Manager: Askin Bas, Aysegul Altinbas
Copywriter: Tolga Sahin, Cihan Akkose
Creative idea explanation: We emphasize the size of the product. Which is an important feature for TV fans. The TV is so big, whales look like pilchard flock.