Game by Y&R Sao Paulo for Goodyear

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Industry Tires
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho, Pedro Cappeletti, Alexandre Vilela, Flávio Casarotti, Felipe Gall
Art Director Guilherme Rácz
Copywriter Lucas Casão
Illustrator Gabriel Bueno
Account manager Claudia Menezes
Released June 2012

Credits & Description

Category: Automotive
Brand: Goodyear
Agency: Y&R São Paulo
Country: Brazil
Goodyear print from Y&R Sao Paulo
Category: Automotive
Client: Goodyear
Agency: Y&R São Paulo
Country: Brazil
Account team: Felipe Wanderley
Chief Creative Officer: Rui Branquinho
Creative Director: Rui Branquinho
Creative Director: Flavio Casarotti
Creative Director: Alexandre Vilela (Xa)
Creative Director: Felipe Gall
Copywriter: Lucas Casao
Art Director: Guilherme Racz
Account Director: Valeria Ordonhez
Planner: Fernanda Flandoli
Planner: Flavio Proença
Client Team Director: Rui Moreira
Client Team Director: Luciana Guidi
Illustrator: Gabriel Bueno
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion/ Gabriela Ben David