Prophecy by Dim&Canzian for Ultra Lock

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Prophecy

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market Brazil
Agency Dim&Canzian
Copywriter Guga Borges
Producer Carlos Guardino
Released May 2013

Credits & Description

Ultra Lock is the ideal padlock to protect important things, since it's made with an extremely reforced mechanism. The campaign from Dim & Canzian Brazil suggests that the product's high quality allows it to be used to protect highly confidential information and valuable objects.The posters' design helped to gain people's attention and deliver the message of Ultra Lock's attributes. The use of the real product gave the public the opportunity to interact, confirming its quality at the stores in an original way. All posters were hand made and folded one by one. The font types were drawn exclusively after a wide research work.
Media: Outdoor
Category: House, Garden & Pets
Agency: dim&canzian
Brand: Ultra Lock
Geo: Americas, Brazil
PMayans were wrong, the world ends in...
Advertising Agency: dim&canzian, São Paulo, Brazil
Chief Creative Officer: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Creative Directors: Michele Dim D'Ippolito, Gabriel Araujo, Bruno Salgueiro
Art Directors: Ale Parme, Michele Dim D'Ippolito, Bruno Salgueiro
Copywriter: Guga Borges
Typographers: Daniel Achucarro, Ale Parme
Head of Planning: Samantha Barbieri
Project Coordination: Barbara Marques
Producer: Carlos Guardino