Under Armour Print Bryce Harper Signature Cleat, 1 by Team collaboration

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Bryce Harper Signature Cleat, 1

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market United States
Agency Team collaboration
Creative Director Sean Flanagan
Art Director Sean Flanagan, Kirk Roush
Copywriter Matt Norman
Released August 2017

Credits & Description

Category: Fashion
Media: Print
Brand: Under Armour
Geo: United States
Creative Director / Art Director: Sean Flanagan
Art Director: Kirk Roush
Copywriter: Matt Norman
Designer / 3D Artist: Mike Campau
Photographer: James Michelfelder
Project Manager: Justin Laskey
Published: August 2017
Multi-media, multi-channel campaign hell bent on reaching the consumer at every touchpoint with an emphasis on digital/social channels. Assets include key art, tech videos, deep dives into features & benefits, Instagram stories, individual colorway launch materials, and more. Basically, it’s everything Under Armour needed to tell the UA Harper 2 story.
UA Harper 2
Light It UP.
We built it for Bryce Harper, the game's ultimate multi-faceted weapon. Light and fast to run at will. Powerful and stable for electrifying displays of power.