UnDescribable Lemonade Print UnDescribable Lemonade by Miami Ad School Miami

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UnDescribable Lemonade

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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market United States
Agency Miami Ad School Miami
Creative Director Tobias Holland
Art Director Niclas Hellberg
Copywriter Babatunde Adebola
Creative Babatunde Adebola
Released June 2013

Credits & Description

The Coca Cola company asked Miami Ad School, Germany to give their newly brewed vegetable made lemonade a brand name and then come up with a campaign to launch it into the market. Since this lemonade has a unique taste that no word can describe, we did the unthinkable: we decide not to give this brand new drink a brand name. Yet, we launch this new lemonade without a brand name with a print campaign that made it stand out from all its competitors who even have brand names. Now call it what you like, in a world where every other brand have a name, not have a brand name is in itself a brand identity.
Category: Drinks, non-alcoholic
Client: The Coca-Cola Company
Agency: Miami Ad School Europe
Country: Germany
Creative Director: Tobias Holland
Art Director: Niclas Hellberg
Copywriter: Babatunde Adebola
Creative: Babatunde Adebola