|Media||Print, Magazine & Newspaper|
|Agency||Miami Ad School Miami|
|Creative Director||Tobias Holland|
|Art Director||Niclas Hellberg|
Credits & Description
The Coca Cola company asked Miami Ad School, Germany to give their newly brewed vegetable made lemonade a brand name and then come up with a campaign to launch it into the market. Since this lemonade has a unique taste that no word can describe, we did the unthinkable: we decide not to give this brand new drink a brand name. Yet, we launch this new lemonade without a brand name with a print campaign that made it stand out from all its competitors who even have brand names. Now call it what you like, in a world where every other brand have a name, not have a brand name is in itself a brand identity.