HALF A BEETLE FOR RAFFLE by F/Nazca Saatchi & Saatchi Sao Paulo for Unibanco

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HALF A BEETLE FOR RAFFLE

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Director Rafaela Carvalho
Creative Director Fabio Fernandes, Fabio Simoes Pinto, Carlos Di Celio
Art Director Isabelle De Vooght | Roberta Harada
Copywriter Clauber Volinsky
Photographer Caio Guateli
Released November 2009

Credits & Description

Category: Financial Services
Advertiser: UNIBANCO
Product/Service: UNIBANCO BANK
Agency: F/NAZCA SAATCHI & SAATCHI
Date of First Appearance: Nov 9 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL
Entry URL: http://www.adversiting.com.br/awards/2010/12-hn89/index12.html
Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Creative Director: Fábio Simões (F/Nazca Saatchi & Saatchi)
Copywriter: Clauber Volinsky (F/Nazca Saatchi & Saatchi)
Art Director: Isabelle de Vooght (F/Nazca Saatchi & Saatchi)
Flash / Developer: Jota Russo (F/Nazca Saatchi & Saatchi)
Photographer: Caio Guateli
Production Company: (MOVIART São Paulo)
Director: Rafaela Carvalho
Sound Design / Arrangement: Recohead

English Synopsis
Unibanco wanted to publicize among university students a kind of credit that would help them pay for school in case they ran out of funds to continue their studies. The advantage is that with the University Credit the students only pay half the monthly fee. The other half would be paid after graduation. Solutions: We created a story: Joe Bug was broke and couldn’t pay for his studies anymore. To raise the money, he decided to take the Volkswagen Beetle his grandmother gave him, saw it in half and raffle it on his blog. He advertised it mouth-to-mouth, handed out flyers at university entrances. The target identified with the kid’s story and followed him in social networks. During this phase there was no mention of the bank’s brand. JUDGES: Please watch on Firefox