Safety by Tribal Worldwide New York for UNICEF (United Nations International Children’s Emergency Fund)

Safety

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market United States
Agency Tribal Worldwide New York
Executive Creative Director Kinney Edwards
Creative Director Jen Stocksmith, Katie Degentesh
Copywriter Brent Goldman
Designer Nick Dunlap
Released November 2013

Credits & Description

On World Toilet Day, Tribal Worldwide launched a campaign for UNICEF with the goal of informing a new audience about the lack of access to toilets worldwide. Called "Access Denied," the campaign urges change in both behavior and policy on issues ranging from enhancing water management to ending open-air defecation. The campaign includes a series of posters, a dedicated website and "Toilet Trek," a game available on desktop and mobile that dramatizes the dire situations faced by those who are forced to defecate in the open.
Category: Health & safety
URL: http://www.toilettrek.org
Client: Unicef
Agency: Tribal Worldwide - New York
Country: United States of America
Creative Director: Jen Stocksmith
Creative Director: Katie Degentesh
Executive Creative Director: Kinney Edwards
Copywriter: Brent Goldman
Business Director: Heather Stuckey
Sound Design: Drew Gardner
Designer: Nick Dunlap
Director, User Experience Strategy: Peter Gallo
Associate Technology Director: Rocky Romano
Engagement Supervisor: Meera Deepak
Engagement Coordinator: Kari Halverson
Head of Project Management and Production: Sunshine Yoon
Head of Technology: Spiro Misfud
Integrated Producer: Shannon Strange
Published: November 2013