UNICEF (United Nations International Children’s Emergency Fund) Print Bag by Tux & Gill


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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Portugal
Agency Tux & Gill
Creative Director Rui Soares
Art Director Rui Soares, Julio Ferreira
Copywriter Rui Soares
Released April 2018

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Unicef
Agency: Tux & Gill
Geo: Portugal
Advertising Agency: Tux & Gill, Lisbon, Portugal
Creative Director / Art Director / Copywriter: Rui Soares
Art Director: Júlio Ferreira
Strategic Planner: Inês Mateus de Almeida
Account Manager: Bárbara Novo
Photographer: Filipe Rebelo
Published: April 2018
UNICEF's main income source comes from donations. But nowadays it's getting harder to engage with Portuguese people and get them involved. This is, in part, due to the fact that most of UNICEF's intervention is so far away from our homes and our realities. It seems that we're desensitized and sceptic: the harsh reality of children around the world doesn't chock us and we question the difference we can actually make with our individual contribution. On the other hand, it's easy to get caught up in futile matters that entertain our minds. This campaign comes as a wakeup call in disguise. What looks at first glance an ad for a watch, a smartphone or a bag, quickly becomes a very effective way to visualize the impact we can make in children's lives. It shows that you can actually make a difference with a fraction of your vanities.
Helping hundreds of children. It's not so hard, is it?