UNICEF (United Nations International Children’s Emergency Fund) Print It's not normal for it to be normal by Graffiti BBDO Bucharest

It's not normal for it to be normal

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Industry Against violence
Media Print, Magazine & Newspaper
Market Romania
Agency Graffiti BBDO Bucharest
Creative Director Titus Dumitrescu
Art Director Vlad Socianu
Copywriter Adi Dragoi
Released March 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Unicef
Agency: BBDO
Geo: Romania
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Titus Dumitrescu
Group Creative Directors: Andrei Nica, Bogdan Vintila
Art Director: Vlad Socianu
Copywriter: Adi Dragoi
Strategy: Ioana Mihai
Client Service: Bogdan Tanculescu
Illustrator / Photographer: New Folder
Published: March 2017
Description: In a country where 30% of the adult parents think that using physical punishment against their children is normal, we've placed violent scenes in a normal every day context, to raise awareness to this problem.
Violence against children is unacceptable.