NUTRITION by J. Walter Thompson Madrid for UNICEF (United Nations International Children’s Emergency Fund)

NUTRITION

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Spain
Agency J. Walter Thompson Madrid
Creative Director Jose Luis Alberola, Miguel Bemfica, Amabel Minchan. Alberto Quirantes
Art Director Cristina Caballero
Copywriter Curro Piqueras
Photographer Jc Image Bank
Account Supervisor Leles Blitz
Released January 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: UNICEF
Product/Service: UNICEF
Agency: JWT
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Jan 31 2011
Entrant Company: JWT, Madrid, SPAIN
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Miguel Bemfica
Creative Director: Miguel Bemfica/Amabel Minchan/Jose Luis Alberola
Copywriter: Curro Piqueras
Art Director: Cristina Caballero
Photographer: Image Bank
Art Buyer: Antonio Ortega
Account Supervisor: Leles Blitz
Advertiser's Supervisor: Blanca Martínez Delgado

English Translation of Main Headlines
The new UNICEF print campaign is based on QR codes. There are no headline nor logo, so you need a QR app in your phone to understand it. Take a picture with the QR app and a new SMS opens automatically. Just sending this message, you are donating to UNICEF.