"Used as Soldiers" by Springer & Jacoby Germany for UNICEF (United Nations International Children’s Emergency Fund)

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Germany
Agency Springer & Jacoby Germany
Creative Director Uli Gurtler, Bettina Olf, Timm Weber
Art Director Claudia Todt
Copywriter Sven Keitel
Illustrator Helga Nandorf
Released February 2000

Awards

Epica Awards 2001
The Winners Public Interest Winner

Credits & Description

Original Title: "Wie Soldaten benutzt"
Agency: Springer & Jacoby Germany
City: Hamburg
Advertiser: UNICEF
Brand Name: UNICEF
Business Sector: Charities, Foundations, Volunteers
Country of Production: Germany
Language: German
Type: Print
Tagline: Life Is Beautiful When You Don't Look Too Closely
Original Tagline: Das Leben ist schön, wenn man nicht so genau hinschaut
Executive Creative Director: Timm Weber
Creative Director: Timm Weber, Uli Gürtler, Bettina Olf
Art Director: Claudia Tödt
Copywriter: Sven Keitel
Illustrator: Helga Nandorf

The Print Ad titled "Used as Soldiers" was done by Springer & Jacoby Germany advertising agency for UNICEF (United Nations International Children’s Emergency Fund) in Germany. It was released in Feb 2000.