COLLECTION TOKYO 2009 by Dentsu Inc. Tokyo for Uniqlo

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COLLECTION TOKYO 2009

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yoichi Komatsu, Koichi Sawada
Creative Director Hiroki Nakamura
Art Director Shinya Seino
Copywriter Miwako Hosokawa
Designer Hiwako Hamada, Megumi Kasuga
Producer Takaharu Hatori, Keigo Nakamura, Mizuho Kamo
Released September 2009

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: UNIQLO
Product/Service: UNIQLO
Agency: DENTSU
Date of First Appearance: Sep 10 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN
Entry URL: http://interactive-salaryman.com/pieces/collection_e/
Executive Creative Director: Koichi Sawada (Dentsu)
Executive Creative Director: Yoichi Komatsu (Dentsu)
Creative Director: Hiroki Nakamura (Dentsu)
Art Director: Shinya Seino (Dentsu Inc.)
Copywriter: Miwako Hosokawa (Dentsu Inc.)
Agency Producer: Shinsaku Ogawa (Dentsu TEC Inc.)
Technical Director / Programmer: Kampei Baba (Bascule)
Film Director: Koichiro Tsujikawa
Cinematographer: Masaya Takagi
Designer: Megumi Kasuga (Bascule)
Designer: Hiwako Hamada (Bascule)
Production Company: Dentsu TEC Inc.
Production Company: Bascule Inc.
Production Company: Monster Ultra Inc.
Producer: Takaharu Hatori (Monster Ultra Inc.)
Producer: Keigo Nakamura (Monster Ultra Inc.)
Producer: Mizuho Kamo
Client Supervisor: Kentaro Katsube (Fast Retailing Co. Ltd.)
Client Supervisor: Ayumi Shiba (Fast Retailing Co. Ltd.)

English Synopsis
To promote UNIQLO’s new clothes on fall and winter 2009 with the way that no one have seen yet.Web Fashon show, with TV-ad. Users can check any styles with multi angle and buy their styles simply. Pressing WOMENS/MENS, All models replaced. If you click a model you like, he/she is closed up seamlessly, and you can check and buy the product with just 2 clicks. This is very simple, thus effective.