Uniqlo Print UU MAP by PARTY Tokyo

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UU MAP

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency PARTY Tokyo
Released June 2012

Awards

Spikes Asia 2012
Digital Other Consumer Products Bronze

Credits & Description

Advertiser UNIQLO
Product UNIQLO UNDERCOVER
Entrant PARTY Tokyo, JAPAN
Type of Entry Digital: Websites
Category Other Consumer Products
Title UU MAP
Advertiser/Client UNIQLO
Product/Service UNIQLO UNDERCOVER
Entrant Company: PARTY Tokyo, JAPAN
Advertising/Web Design Agency: PARTY Tokyo, JAPAN
2nd Advertising/Web Design Agency: DENTSU Tokyo, JAPAN
Name Company Position
Qanta Shimizu/Naoki Ito/Morihiro Harano Party Creative Director/Technical Director/Art Director
Yoichi Kanazawa Birdman Inc. Producer/Technical Director
Junya Hoshikawa Birdman Inc. Designer
Shinichi Hirata Party Designer
Kenshiro Nakashima Birdman Inc. Interactive Designer/Programmer
Takanobu Noso Birdman Inc. Interactive Designer/Programmer
Yasuo Hasegawa Interactive Designer/Programmer
Junichi Matsuda Dentsu Inc. Account Manager
Party Creative Agency
Dentsu Inc. Agency
Links: http://prty.jp/award/2012/uu.html
Brief Explanation
This is an online catalog introducing the launch of Uniqlo's 'UU' brand, a collaborative collection with the world renowned Japanese fashion brand Undercover. The site introduces a variety of products in a vast 2097152 pixel x 2097152 pixel space. By using the Google Maps API, visitors can click, zoom and drag to explore the whole collection on the site. The navigation on the site follows the interface of Google Maps, and users can change the display modes; 'SOCIAL' to see all the tweeted message, 'SHOP LIST' to check out the shops, and 'LOOKS' to see the clothes in detail.