UNIQLO CALENDAR by Projector for Uniqlo

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UNIQLO CALENDAR

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency Projector
Creative Director Koichiro Tanaka
Producer Gyosei Okada, Nozomu Naito, Shinjiro Ono
Photographer Takuji Onda, Shinsuke Kamioka, Takuyuki Saito, Kozue Kato
Released June 2009

Credits & Description

Category: Best Use of Video
Advertiser: UNIQLO
Product/Service: UNIQLO
Agency: PROJECTOR
Date of First Appearance: Jun 10 2009 12:00AM
Entrant Company: PROJECTOR, Tokyo, JAPAN
Entry URL: http://www.uniqlo.com/calendar/
Creative Director: Koichiro Tanaka (Projector)
Art Director / Designer: Takashi Kamada (spfdesign)
Technical Director / Interactive Designer: Kay-ichi Tozaki (Karate System)
Producer: Gyosei Okada (Puzzle)
Producer: Nozomu Naito (Puzzle)
Producer: Shinjiro Ono (Puzzle)
Shooting Director: Hiroyuki Kojima (Paragraph)
Shooting Director: Tochka "Kazue Monno + Takeshi Nagata"
Interactive Designer: Yukio Sato (310design)
Project Manager: Yuuri Ogawa (Projector)
Project Manager: Shinichi Saeki (Projector)
Production Manager: Shigehisa Nakao (Puzzle)
Photographer: Takuji Onda
Photographer: Shinsuke Kamioka
Photographer: Takuyuki Saito (d’Arc)
Public Relations: Mayumi Sawada (Bilcom)
Public Relations: Ryota Sugawara (Bilcom)
Music: Tomoyuki Tanaka (FPM / Fantastic Plastic Machine)
Creative Management Director: Kentaro Katsube (UNIQLO)
Web Producer: Ken Kanetomo (UNIQLO)
Photographer: Kozue Kato (d’Arc)
System Engineer / Programmer: Susumu Arai
Music: Yuzuru Tomita

English Synopsis
Challenge: To create a branding platform that promotes both Japan and Uniqlo on a global scale. Execution: UNIQLO CALENDAR. An online daily calendar with weather report that presents miniaturised version of Japan. Each season, we went on a mission to capture the dynamism of Japan by spending months traveling and filming, using tilt-shift and time-lapse techniques. As of April 2010, it covered all four seasons featuring scenes from over 210 locations in Japan. By clicking the video, it breaks into mosaic tiles of items that links to an online store. Results: Over 230 million views in 217 countries.