United Nations: Forest in Flames by Leo Burnett Bogota for United Nations

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United Nations: Forest in Flames

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Colombia
Agency Leo Burnett Bogota
Executive Creative Director Rodrigo Dávila
Art Director Hernan Osorio, Angélica Guerra
Copywriter Carlos Javier Toro
Photographer Javier Crespo
Account Supervisor Natalia Valencia
Released May 2011

Credits & Description

Category: Posters
Advertiser: UN-UNITED NATIONS ORGANIZATION
Product/Service: SHARED RESPONSIBILITY PROGRAM
Agency: LEO BURNETT COLOMBIA
Date of First Appearance: Feb 10 2011
Entrant Company: LEO BURNETT COLOMBIA, Bogotá, COLOMBIA
Executive Creative Director: Rodrigo Dávila (Leo Burnett)
Chief Creative Officers: Germán Espitia/Mauricio Sarmiento/Fernando Hernández (Leo Burnett)
Creative Directors: Carlos Oviedo/Alexis Ospina/Carlos Bernal (Leo Burnett)
Copywriter: Carlos Javier Toro (Leo Burnett)
Art Director: Hernan Osorio (Leo Burnett)
Art Director: Angélica Guerra (Leo Burnett)
Photographer: Javier Crespo (FotoCrespo)
Account Supervisor: Natalia Valencia (Leo Burnett)
Advertiser's Supervisor: Natalia Grisales (Leo Burnett)
Share Responsibility Supervisor: María Elena Romero R. (ONU-DC)
Media placement: Poster - Exhibitions In Colombia And Colombian Embassys Across Europe - March 2010

Describe the brief from the client
As a result of drug use in the world, populations of producer countries are victims of violence and destruction of their environment, issues that are generated by the production of these illegal substances. Shared responsibility is a UN program that seeks to create a commitment in the fight against drugs, not only in producing countries, but also the consuming countries.

Describe the challenges and key objectives
To carry this message throughout the world, the UN made ​​a call to develop a series of posters, to show these problems related to consumption and production of drugs. These posters would be displayed in exhibitions in the streets and Colombian embassies in the European Union.

Describe how you arrived at the final design
As we know the drug use has a direct effect on human health, its effects are noticeable. One of the most significant consequences by the use of such substances are irritation of eyes and pupils dilation. In the case of the environment is the same: 4m2 of virgin forest are incinerated in Colombia to produce one gram of cocaine due to the high demand for cocaine in the world, these effects are devastating to the Colombian soil.

Give some indication of how successful the outcome was in the market
At the present time the exhibitions are running. So we are looking forward for the results.