Dilema, 2 by Advico Y&R Zurich, Y&R Geneva for UNHCR (United Nations High Commission For Refugees)

Dilema, 2

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Switzerland
Agency Advico Y&R Zurich
Agency Y&R Geneva
Art Director Frederic Savioz
Copywriter Bob Heron
Photographer Cedric Delsaux
Released June 2012

Awards

EACA Care Awards 2013
Government Bodies & Related Organisations Government Bodies & Related Organisations Winner

Credits & Description

Title "Dilemma"
Agency Y&R Brands
City Genève
Campaign No one chooses to be a refugee
Advertiser United Nations Refugee Agency
Brand UNHCR
Date of First Broadcast/Publication 6/2012
Business Sector Human Rights
Language Arabic
For World Refugee Day, June 20, The United Nations Refugee Agency (UNHCR) has launched a fundraising campaign called “No One Chooses To Be A Refugee”.
In these stark (but darkly beautiful) ads, the agency presents the awful choices faced by threatened and displaced people around the world, every day.
According to the campaign page, “Every minute eight people leave everything behind to escape war, persecution or terror. If conflict threatened your family, what would you do? Stay and risk your lives? Or try to flee, and risk kidnap, rape or torture? For many refugees the choice is between the horrific or something worse.”
Tagline What would you do?
Type Print
Creative Director Bob Heron
Art Director Frédéric Savioz
Copywriter Bob Heron
Photographer Mr. Cedric Delsaux
Graphic Designer Mr. Ludovic Rossier