United Way Print Doctor by Rusu+bortun Brand Growers

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Romania
Agency Rusu+bortun Brand Growers
Chief Creative Officer Catalin Rusu
Creative Director Bob Toma
Copywriter Mihaela Neatu
Released July 2018

Credits & Description

Media: Print
Category: Charities & appeals
Client: United Way Romania
Agency: Rusu+Bortun
Country: Romania
Chief Creative Officer: Catalin Rusu
Creative Director: bob toma
Group CD / Copywriter: Mihaela Neatu
Illustrator: Bogdan Pop
Illustrator: bob toma
Client Services Director: Miruna Macsoda
Account Executive: Iulia Voinea
Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organisation United Way Romania asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never full-fill their potential.