University of Geneva Print Yes/No by Cavalcade


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Industry Human Rights
Media Print, Magazine & Newspaper
Market Switzerland
Agency Cavalcade
Creative Director Julien De Preux, David Von Ritter
Art Director Julien De Preux
Designer Mathilde Veuthey
Released November 2017

Credits & Description

University of Geneva launched a big campaign via cavalcade, against sexual harassment. About 20 strong and provocative messages were displayed in all the faculties and buildings of the universitiy. The messages were also spread on social networks, inviting everyone to be #UNIted against harassment. The goal? To spark a debate, to inform about rights and legal issue and invite every witness to react. The University of Geneva also took the opportunity to launch an anonymous hotline to report harassment.
Media: Outdoor
Category: Public interest
Client: University of Geneva
Agency: cavalcade
Country: Switzerland
Creative Director/ art director: Julien de Preux
Creative Director/ writer: david von ritter
Account Director: Nina Hugentobler
Designer: Mathilde Veuthey
Typographer: Roger Gaillard - extraset
Account manager: Maxime Fiechter
Web Development Partner: Mickael Houdebert - Stamina