University of San Francisco: Evil Genius by Hub Strategy for University of San Francisco

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University of San Francisco: Evil Genius

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Industry Colleges, Universities & Education Centers
Media Print, Magazine & Newspaper
Market United States
Agency Hub Strategy
Producer Michael Blair
Photographer Jason Rothman
Released April 2012

Credits & Description

Advertiser: UNIVERSITY OF SAN FRANCISCO
Advertising Agency: Hub Strategy, USA
Creative Director / Design: Peter Judd
Creative Director / Copywriter: DJ O'Neil
Director of Account Management: Annalyn Duke
Account Coordinator: Meghan Raab
Photographer: Jason Rothman
Producer: Michael Blair
Copywriters: Leona Frye, Jason Siciliano
Lead Designer: Paul Kagiwada
Mechanical Artist: Mike Ornellas
Flash Designer: Armand Tam
Ambient Execution Description
The University of San Francisco came to us because they were tired of their lack of visibility in the city. The fact is, they are San Francisco’s oldest university and they offer what no other university in the city does. They provide a unique balance of rigorous academics along with the high moral standards and values that are a critical part of any Jesuit education. So, we created an outdoor campaign that celebrated this very offering (along with celebrating San Francisco) in a fun way that steered clear of the endless university advertising clichés.