University of San Francisco Print HEAVEN by Hub Strategy


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Industry Education
Media Print, Magazine & Newspaper
Market United States
Agency Hub Strategy
Creative Director Dj O'neil, Peter Judd
Copywriter Jason Siciliano
Producer Michael Blair
Photographer Jason Rothman
Released December 2012

Credits & Description

Category: Copywriting
Chief Creative Officer: Dj O'neil
Copywriter: Jason Siciliano
Creative Director: Peter Judd
Producer: Michael Blair
Other Credits: Designer- Paul Kagiwada
Creative Director: Dj O'neil
Photographer: Jason Rothman
Ambient Execution Description
The University of San Francisco came to us because they were tired of their lack of visibility in the city. The fact is, they are San Francisco’s oldest university and they offer what no other university in the city does. They provide a unique balance of rigorous academics along with the high moral standards and values that are a critical part of any Jesuit education. So, we created an outdoor campaign that celebrated this very offering (along with celebrating San Francisco) in a fun way that steered clear of the endless university advertising clichés.