HACHIKO by Campaigns & Grey for UNIVET

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HACHIKO

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Industry Pet Food, Pet Care Products & Services
Media Print, Magazine & Newspaper
Market Philippines
Agency Campaigns & Grey
Art Director Peter Raphael Mutuc
Copywriter Ompong Remigio
Producer Emil Cruz
Photographer Mel Aguinaldo
Account Supervisor Meldy Warren
Released May 2013

Credits & Description

Advertiser: UNAHCO- UNIVET NUTRITION AND ANIMAL HEALTHCARE COMPANY
Agency: CAMPAIGNS & GREY
Category: Illustration
Chief Creative Officer: Ompong Remigio
Creative Director: Mel Aguinaldo
Executive Creative Director: Ompong Remigio
Illustrator: Peter Raphael Mutuc
Producer: Emil Cruz
Other Credits: Gredge Salvador
Photographer: Mel Aguinaldo
Account Supervisor: Meldy Warren
Art Director: Peter Raphael Mutuc
Other Credits: Fa Artist: Eric Capongcol
Copywriter: Ompong Remigio
Ambient Execution Description
The task was to come up with a soft launch, which targets rich pet owners who have no qualms about feeding their dogs with unbranded food. The aim was to make them guilty enough to buy the very best nutrition money can buy – all natural Nutrience with no extenders, no bad anything.We created posters, to be displayed in high-end specialty pet stores. Each of these posters tells the heart-tugging story of a celebrated hero dog who was devoted to his master - in a series of drawings that, when viewed as a whole, form the head of this dog.